Deep user understanding means clear insights and better decisions.
For 10 years I’ve been researching products and services: defining ecosystem metrics, embedding foundational frameworks, and bridging the gap between digital products and users’ lives at global scales.
Through rigorous user research, I help product organizations…
navigate ambiguity
repair flawed data
drive strategic alignment
I’ve worked with…
What I do…
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Case Study
Metric Integrity on Microsoft Teams
From 2021 to 2025, I served as the research lead for Microsoft Teams meeting experiences, a product ecosystem serving hundreds of millions of daily active users. I covered foundational, discovery, and evaluative research across the high-traffic join funnel, screensharing, breakout rooms, and premium product tiers, as well as program managing a global customer-panel.
This case study deep-dives into a specific initiative where data integrity, cross-functional deadlock, and product strategy collided: overhauling the “Meeting Join Success” OKR.
Case Study
The Future of Work at Best Buy
During my time at Best Buy, I worked as a Research and Strategy lead for the Employee Experience, which created the tools and service models for about 90,000 storefront employees: sales associates, warehouse staff, and Geek Squad agents.
My mission was to improve and optimize their workflows. This case study focuses on a large-scale, platform consolidation of a fragmented ecosystem with over 15 different digital tools alongside an exploratory new operating and staffing model.
Case Study
Creating New Demand for Bolt Ride-hailing
I was the sole researcher for Bolt’s most business-critical vertical: ride-hailing. Operating within a high-velocity, low-margin, global mobility ecosystem and two-sided marketplace, my scope covered a roadmap for millions of users across diverse international markets. I lead research that bridged the gap between digital interface, the real-world operational service quality, and our customer’s lives.
“The shortest distance between two people is a story.”
-Patti Digh
As a trained storyteller, I bring the voice of your user to the center of the process.
Before getting into UX research, I studied and worked as a theatre artist. Narratives shape reality and comprehension more than data and findings. The fastest and longest lasting way to communicate the complexities of users, products, services, and how they mix together is often a story.
Most people can’t remember the numbers from reports off the top of their head, sometimes even moments later. What lasts is the lesson learned.
Who We Are
Hello!
We're a team of passionate thinkers and doers, dedicated to building with purpose and clarity. Collaboration and curiosity drive everything we do.
Our Story
Every decision we make is shaped by a clear sense of purpose. Our journey has been anything but ordinary. Through every step, we've focused on staying true to our values and making space for thoughtful, lasting work.
Meet the Team
Behind everything we do is a team of people who truly care. We bring our full selves to the table—open-minded, collaborative, and ready to make something great.
Who We AreWe're a team of passionate thinkers and doers, building with purpose and clarity.
Professional References
“Ed is an excellent communicator— helping the business see a complete picture in order to address major breakdowns in the customer journey. He is smart, dependable and does not hesitate to go the extra mile.”
Aishwarya Pesala
Senior UX Designer, Thomson Reuters
“Ed is one of the most creative, out-of-box thinkers I know and brought much inspiration to our team. He carries with him a contagious positive energy that knit our team together.”
Esther Jeong
Senior UX Design Researcher, 3M
“Ed is one of those people who you instantly feel comfortable around and who makes you feel like you're the most important person he's ever talked to. He is so kind, understanding, and full of radiant energy.”
Robin Palacios
Lead Design Researcher, Thomson Reuters
“He brought so much to the table on both our research & strategy team and broader business & design team. Ed has a distinct point of view paired with an open mind. He will listen to you fully, but then potentially surprise you with connecting dots that you had never considered yourself.”
Miranda Lapour
Senior UX Strategist & Designer, 3M
References
“Ed is an excellent communicator helping the business see a complete picture in order to address major breakdowns in the customer journey. He is smart, dependable and does not hesitate to go the extra mile.”
Aishwarya Pesala
Senior UX Designer, Thomson Reuters
“Ed is one of the most creative, out-of-box thinkers I know and brought much inspiration to our team. He carries with him a contagious positive energy that knit our team together.”
Esther Jeong
Senior UX Design Researcher, 3M
“Ed’s strategy and research work is creative, collaborative, and thorough.
Creative - I could also always count on Ed to spark a new idea. He’s the person to call if you need inspiration when designing a research study.
Collaborative - Ed consistently did his due diligence to get everyone onboard. I was very impressed by his cross-functional collaboration. He went above and beyond with clear communication.
Thorough - Ed was extremely thorough in research preparation and communicating results. Ask him to walk you through a findings deck and you will see what I mean. Ed’s background in education is apparent as he coaches stakeholders through the design process.”
Jalen Even
Lead Product Researcher, 3M
“He brought so much to the table on both our research & strategy team and broader business & design team. Ed has a distinct point of view paired with an open mind. He will listen to you fully, but then potentially surprise you with connecting dots that you had never considered yourself.”
Miranda Lapour
Senior UX Strategist & Designer, 3M
“What stood out most to me was her ability to identify the real decision underneath the noise and shape research that helped teams make better product choices.
I especially valued her expertise in unmoderated research, where her methodological instincts are both rigorous and innovative. She also brought tremendous strategic value through her ability to synthesize years of prior learning into clear, highly usable artifacts for new teams, helping them connect themes, build on existing knowledge, and focus their efforts on the most meaningful opportunities.”
Robin Savela
Lead Design Researcher, Thomson Reuters
“Ed is one of those people who you instantly feel comfortable around and who makes you feel like you're the most important person he's ever talked to. He is so kind, understanding, and full of radiant energy.”
Robin Savela
Lead Design Researcher, Thomson Reuters