Deep user understanding means clear insights and better product decisions.
For 10 years I’ve been researching products and services to define ecosystem metrics, embed foundational frameworks, and bridge the gap between digital products and users’ real lives at global scales.
Through rigorous user research, I help product organizations…
navigate ambiguity
repair flawed data
drive strategic alignment
What I do…
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Case Study
Metric Integrity on Microsoft Teams
From 2021 to 2025, I served as the research lead for Microsoft Teams meeting experiences, a product ecosystem serving hundreds of millions of daily active users. I covered foundational, discovery, and evaluative research across the high-traffic join funnel, screensharing, breakout rooms, and premium product tiers, as well as program managing a global customer-panel.
This case study deep-dives into a specific initiative where data integrity, cross-functional deadlock, and product strategy collided: overhauling the “Meeting Join Success” OKR.
Case Study
Metric Integrity on Microsoft Teams
From 2021 to 2025, I served as the research lead for Microsoft Teams meeting experiences, a product ecosystem serving hundreds of millions of daily active users. I covered foundational, discovery, and evaluative research across the high-traffic join funnel, screensharing, breakout rooms, and premium product tiers, as well as program managing a global customer-panel.
This case study deep-dives into a specific initiative where data integrity, cross-functional deadlock, and product strategy collided: overhauling the “Meeting Join Success” OKR.
Case Study
Metric Integrity on Microsoft Teams
From 2021 to 2025, I served as the research lead for Microsoft Teams meeting experiences, a product ecosystem serving hundreds of millions of daily active users. I covered foundational, discovery, and evaluative research across the high-traffic join funnel, screensharing, breakout rooms, and premium product tiers, as well as program managing a global customer-panel.
This case study deep-dives into a specific initiative where data integrity, cross-functional deadlock, and product strategy collided: overhauling the “Meeting Join Success” OKR.